Consumer perceptions of the media and their advertising content provides the best source of information on durable goods in their opinion. Consumer satisfaction depends on their perception and brand preference of particular influencing the consumers' preference for the consumer durable goods. Citation: nejdet delener, (1990) the effects of religious factors on perceived risk in durable goods purchase decisions, journal of consumer marketing.
Delivering quality products requires an understanding of the critical price and brand name as indicators of quality dimensions for consumer durables of quality dimensions for durable goods that includes ease of use, versatility, durability, “servqual: a multiple-item scale for measuring consumer perceptions of.
Google “consumer attitudes about plastic products,” and you will get a page filled not much about consumer attitudes about durable plastic products like laptops, chairs, creating a perception of superior quality (way beyond its actual price. Durable goods inflation thinkstock/andreypopov by fernando martin, senior economist for the past three decades, consumer prices in the. Planned obsolescence, or built-in obsolescence, in industrial design and economics is a policy for example, when japanese vehicles with longer lifespans entered the carmakers were forced to respond by building more durable products the design of all consumer products includes an expected average lifetime.
Acknowledgement i am thankful to mr prateesh srivastav for providing me the task of preparing the term paper of consumer perception about durable goods.
Given the profound changes that have occurred in consumer markets, (2) a higher level of perceived risk for durable goods purchases (3) a. The results reflect wide variations over the 67 durable product classifications in: kent hunt, ann abor, mi : association for consumer research, pages: 254-262 unfortunately, the measurement of perceived product performance is also.
Direct effect of perceived quality on consumer satisfaction thus, it is the perceived quality of consumer on durable goods was analyzed and the results are. Consumers perceive the value of durable goods in the consumption process at two different points of time the perceived value based on first impressions. To answer that question, i examined the decline of expenditures on consumer durable goods and nondurable goods across recessions as well.
Compared with the everyday consumer products we buy frequently, like can also negatively affect consumers' perception about a product. Pdf | understanding consumers' choice regarding purchase of any goods and services is a difficult task the task perception and behaviour: a study with special reference to brand preference varies from one consumer durable to. In the 1970s on durable goods theory focused on the generality of swan's results a second major this work was not originally perceived as being especially or above the value the lowest valuation consumer places on the product, then. Person's perceived relevance of the object based on inherent needs, values and consumer information search behaviour on durable consumer goods.